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Creative Strategy, Design & Copy

Creative work incorporates the obvious, design, but it also includes creative writing and strategic work. More and more marketing organizations are beginning to understand that creative and strategy are required to bring ideas to life, and incorporating strategy, creative and copy is the key to successfully reaching your customers and defining the success for response marketing. I have experience in all three areas and have worked both individually and as part of a creative team, always ensuring the clients' needs and objectives are met, by delivering effective results.

  • Marketing Plans and Strategies
    Measure Twice, Cut Once: The phrase is engrained in our heads, but not when it comes to marketing. It seems so many people think they can just go by instinct or "what's worked in the past", even when they don't even know how to measure what worked and what didn't. Over the last several years I've become the one who measures and plans, who looks into the dark corners of competition, industry, audience, budgets, ROI, and more. I do the research and develop the plan, to ensure all stakeholders and audiences are met. By doing this, I can then present a short and long term tactical plan with recommendations and full budgets. I do this for full companies, departments, individual initiatives, as short or long term plans. And I get results.

  • Comedic Writing
    Corporate presentations, board meetings, stakeholder meetings and fundraisers; all have been venues where my comedic writing has been used to supplement presentations. I write based on your needs, tailored to your events.

    I have written jokes and comedic interludes for:

    • corporate events

    • company newsletters

    • amateur stand-up comedians (ok, 1 guy, but he KILLED at open-mike night!)

    • Blog writers

  • Creative Services
    In addition to writing services, I also have extensive experience in creative design and production for such areas as:

Custom marketing solutions provided
on time, on budget, and on point.

Providing freelance writing, brochure writing, editorial copy, advertising copywriting, training manual and program writing, direct mail copywriting and corporate communications. comedic writing, newsletter writing, information architecture, essay writing and article writing for over 20 years for pharmaceutical companies, hospitals and healthcare systems, as well as boutique retail and pet service providers. My marketing strategies and short and long term communications plans have included research, tactical initiatives, short and long range planning and marketing copywriting. Strategic planning and vision is at the heart of any and all communications and marketing initiatives; I have a proven success record of converting goals and objectives into actionable tactics, always delivering positive ROI for your goals.