Marketing Plans and Strategies
Measure Twice, Cut Once: The phrase is
engrained in our heads, but not when it comes to
marketing. It seems so many people think they
can just go by instinct or "what's worked in the
past", even when they don't even know how to
measure what worked and what didn't. Over the
last several years I've become the one who
measures and plans, who looks into the dark
corners of competition, industry, audience,
budgets, ROI, and more. I do the research and
develop the plan, to ensure all stakeholders and
audiences are met. By doing this, I can then
present a short and long term tactical plan with
recommendations and full budgets.
I do this for full companies, departments,
individual initiatives, as short or long term
plans. And I get results.
Experience has included corporate training &
employee manuals, production & process manuals
as well as product training guides.
Research, writing & production of presentations
to be used in client & board meetings. Topic
areas have included: trends/market share
information, sales & project deliverable
presentations; project proposals and Scope of
Sales Presentation Sample (Created as an
Interactive PowerPoint presentation for a sales
meeting.) Click here to download the
program booklet developed for the meeting
Experience has included corporate
training & employee manuals, production &
process manuals as well as IT product training
guides and quick reference guides.
I have researched, developed and written programs for
sales training programs for pharmaceutical
companies. I have also researched, written and coordinated
development of Continuing Medical Education
and Patient Education programs.
I have written program outlines, session agendas,
learning objectives, brochures
& fliers, pre/post assessments, quick
reference guides, exercise
worksheets/workbooks, exercises and feedback surveys.
Content for websites is written to the reading
level and style of the target end-user audience.
Following client strategic branding objectives,
messages are written to communicate a standard
tone, approach, style and applicable content for
the topic area.
The articles incorporate targeted SEO keywords
and phrases, and use audience interest to
further gain appear and authority for the market
Essays & Bios
Corporate & individual bios/essays for inclusion
in corporate listings, websites, press release
templates & corporate reports.
Trend & market share informational pieces
written to accompany corporate sales &
marketing materials to further promote client
expertise & focus. Topic areas have included: eMarketing, eLearning, Internet acceptance/use
in the health & wellness marketplace, disease
management programs review, effectiveness of
case studies in corporate learning environments.
Informational updates and marketing tools
designed & developed to promote client products,
services & offerings while providing targeted
audience with useful , non-branded information.
Topic areas have included: health & wellness,
animal & pet care, corporate business tips,
franchise news & announcements.
Custom marketing solutions provided
on time, on budget, and on point.
Providing freelance writing,
brochure writing, editorial copy, advertising
copywriting, training manual and program writing,
direct mail copywriting and corporate
communications. comedic writing, newsletter writing,
information architecture, essay writing and article
writing for over 20 years for pharmaceutical
companies, hospitals and healthcare systems, as well
as boutique retail and pet service providers. My
marketing strategies and short and long term
communications plans have included research,
tactical initiatives, short and long range planning
and marketing copywriting. Strategic planning and
vision is at the heart of any and all communications
and marketing initiatives; I have a proven success
record of converting goals and objectives into
actionable tactics, always delivering positive ROI
for your goals.