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Advertising & Marketing

Expertise and experience in B2B and B2C audiences, for clients ranging from regulated industries to retail and service organization. I have developed both in-bound and out-bound marketing campaigns and tactics to increase leads and sales for agencies and clients.

  • Social Media Content & Strategy
    Social media platforms are an integral platform for any marketing initiative. The goal is to develop a content and engagement strategy and calendar for the correct channels to reach your audience. Not all platforms are right for all objectives, so developing the initiative strategy is key. The style of writing, messages, metrics and timing of the content is critical to the success, but understanding and communicating the goals is often the biggest challenge of the engagement. By developing a strategic communications plan that clearly outlays the goals and objectives, along with the expected outcomes, is an important aspect of this engagement, to engage not only the customer, but also the senior level clients.

  • Corporate Blogging
    B2B and B2C blogs offer invaluable opportunities to grow and expose your brand and expertise, and also generate audiences through link-building, guest blogging and SEO value. Traditionally an in-bound marketing tactic, the development of a strategy with defined goals ensures that the corporate blog (be it product or brand based, branded or unbranded) is not just a rambling of informal thoughts.  Here are some samples I developed for clients and former employers: Charter Marketing Blog
     

  • Ad Copywriting
    Promotional writing to support product and service offerings. A picture says a thousand words, but the wrong copy can kill even the best design. Understanding the audience and maintaining the response goal is imperative.

  • Brochures & fliers
    Brochures written to meet client goals & objectives; promoting a product or service and including a style and tone directed at the end user. Download a sample training brochure for educational seminars targeted at corporate trainers & executives. Download a corporate brochure.

  • Direct Mail
    Continuing Medical Education offering - my involvement included the packaging copy, including overview and instructions, reply card and overview, introduction and instructional content within the program itself.

  • Press Releases
    Press Release writing to promote services or announce achievements, new offerings and more. A well written press release is a great advertisement for your organization and your brand. Here are samples: Mobile Grooming Press Release | Grooming Salon Press Release | Little Scoops Opening

    • Lorel Partners with Park Assist to Develop an iPad(R)-based Sales Application
      An integrated mobile solution providing sales representatives with an innovative way to present information, provide quick access to sales materials and improving the sales process.
      Read more >>

    • Lorel Announces iPad® and Android™ Tablet App to Enhance an Organization's Sales Process
      New Lorel tablet application provides an integrated, intuitive sales tool designed to enhance their clients' sales engagement and drive sales
      Read more >>

    • Waterloo Gardens Kicks off their 70th Anniversary with a Weekend Celebration
      Waterloo Gardens is building on tradition, expanding offerings, and reinvigorating the community: 70 years and still growing.
      Read More >>
       

  • White Papers/Articles
    Ghost writing of white papers communicating trend and market share informational pieces designed to accompany corporate sales and marketing materials. These are typically written to support or promote client expertise and focus. Topic areas have included: eMarketing, eLearning, Internet acceptance and use in the health and wellness marketplace, disease management programs review, effectiveness of case studies in corporate learning environments.

  • Newsletters
    Informational updates and marketing tools designed and developed to promote client products, services and offerings while providing targeted audience with useful and non-branded information. Topic areas have included: health and wellness, animal and pet care, corporate business tips, franchise news and announcements.

Custom marketing solutions provided
on time, on budget, and on point.

Providing freelance writing, brochure writing, editorial copy, advertising copywriting, training manual and program writing, direct mail copywriting and corporate communications. comedic writing, newsletter writing, information architecture, essay writing and article writing for over 20 years for pharmaceutical companies, hospitals and healthcare systems, as well as boutique retail and pet service providers. My marketing strategies and short and long term communications plans have included research, tactical initiatives, short and long range planning and marketing copywriting. Strategic planning and vision is at the heart of any and all communications and marketing initiatives; I have a proven success record of converting goals and objectives into actionable tactics, always delivering positive ROI for your goals.