About Me
I have been
a marketing and communications professional for commercial and corporate clients for close to 20
years. From marketing to writing, I have developed
strategies, plans, campaigns, educational and
training programs and process guides. I have successfully
communicated ideas, messages, purposes, visions and
objectives into successful programs for my clients.
The majority
of my corporate experience and expertise comes from working
with pharmaceutical and health care companies and member
organizations companies across a spectrum of communications
needs. These include marketing strategies and plans, trade
show development, corporate and sales training, as well as
education programs, content development and more. I have
also provided communication and marketing services to retail
and B2B clients from the agency side, including overall
marketing plans and strategies and campaign strategies and
content, including social media, print, digital and SEO-targeted
content. My versatility also extends to client-side work for
an ecommerce company, developing integrated campaigns across
platforms to bring the retailer to profitability during the
height of the economic recession.
In addition to the large corporate and agency
experience, I have also developed a following in the
boutique retail and pet services industries, providing
website, advertising and creative services.
Custom marketing solutions provided
on time, on budget, and on point.
Providing freelance writing,
brochure writing, editorial copy, advertising
copywriting, training manual and program writing,
direct mail copywriting and corporate
communications. comedic writing, newsletter writing,
information architecture, essay writing and article
writing for over 20 years for pharmaceutical
companies, hospitals and healthcare systems, as well
as boutique retail and pet service providers. My
marketing strategies and short and long term
communications plans have included research,
tactical initiatives, short and long range planning
and marketing copywriting. Strategic planning and
vision is at the heart of any and all communications
and marketing initiatives; I have a proven success
record of converting goals and objectives into
actionable tactics, always delivering positive ROI
for your goals.
|