Having tactics define a strategy is akin to
throwing ideas at a wall and seeing what sticks. That idea
is costly and time consuming. It may yield results, but it
will be accidental at best, and without the understanding of
WHY it works it cannot be repeatable or scalable. Strategy
should always define the tactics.
Digital, SEM, Social Media, Blogging,
Traditional , Out of Home, Direct Mail, Integrated,
Automated, In-Bound, Out-Bound, .... Marketing platforms can
be overwhelming. Despite the changing media platforms and
channels, the fundamentals of marketing have not changed:
Communicate your message to effect a desired response.
While that sounds simple, the skill, understanding,
research, strategy and talent that come together to make
that successful, all with a positive Return on Investment,
is elusive to most organizations.
Audience behavior is at the heart of all
marketing. Understanding behavior is the key
to delivering successful messages to communicate WITH your
customers, not AT them.
I have over 20 years experience developing
marketing plans, strategies and programs, communicating
client messages to wide reaching audiences, always ensuring
the points, messages and key elements are delivered in an
appropriate and tailored manner.
Custom marketing solutions provided
on time, on budget, and on point.
Providing freelance writing,
brochure writing, editorial copy, advertising
copywriting, training manual and program writing,
direct mail copywriting and corporate
communications. comedic writing, newsletter writing,
information architecture, essay writing and article
writing for over 20 years for pharmaceutical
companies, hospitals and healthcare systems, as well
as boutique retail and pet service providers. My
marketing strategies and short and long term communications
plans have included research, tactical initiatives, short
and long range planning and marketing copywriting. Strategic
planning and vision is at the heart of any and all
communications and marketing initiatives; I have a proven
success record of converting goals and objectives into
actionable tactics, always delivering positive ROI for your