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Strategy is Not a Tactic. Strategy Defines Tactics.



Industry Experience:
B2B, B2C, retail, services, entertainment, pet services, apparel & supplies, health care and pharmaceutical.
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Having tactics define a strategy is akin to throwing ideas at a wall and seeing what sticks. That idea is costly and time consuming. It may yield results, but it will be accidental at best, and without the understanding of WHY it works it cannot be repeatable or scalable. Strategy should always define the tactics.

Digital, SEM, Social Media, Blogging, Traditional , Out of Home, Direct Mail, Integrated, Automated, In-Bound, Out-Bound, .... Marketing platforms can be overwhelming. Despite the changing media platforms and channels, the fundamentals of marketing have not changed: Communicate your message to effect a desired response.

While that sounds simple, the skill, understanding, research, strategy and talent that come together to make that successful, all with a positive Return on Investment, is elusive to most organizations.

Audience behavior is at the heart of all marketing. Understanding behavior is the key to delivering successful messages to communicate WITH your customers, not AT them.

I have over 20 years experience developing marketing plans, strategies and programs, communicating client messages to wide reaching audiences, always ensuring the points, messages and key elements are delivered in an appropriate and tailored manner.

Custom marketing solutions provided
on time, on budget, and on point.

Providing freelance writing, brochure writing, editorial copy, advertising copywriting, training manual and program writing, direct mail copywriting and corporate communications. comedic writing, newsletter writing, information architecture, essay writing and article writing for over 20 years for pharmaceutical companies, hospitals and healthcare systems, as well as boutique retail and pet service providers. My marketing strategies and short and long term communications plans have included research, tactical initiatives, short and long range planning and marketing copywriting. Strategic planning and vision is at the heart of any and all communications and marketing initiatives; I have a proven success record of converting goals and objectives into actionable tactics, always delivering positive ROI for your goals.